You can find a lot of information on the internet about facebook advertising, how to advertise on facebook, google adwords and google adsense. What is difficult to find, however, is info on why your facebook posts aren’t reaching anyone. People want you to think it’s because your post sucks. Now, that might be the case, but it also might not be the whole story.
The truth is there may even be FAKE facebook likes that you’re ACTUALLY PAYING FOR. Sad, but true. Oh and if you want all of your friends to see your posts, like they used to, in the good old days of facebook — then you’ll have to boost the post. So, there’s a new truism alive in the world. As the excellent videos below will tell you, we’re now ALL advertisers and I don’t think that’s going to change any time soon.
Here’s why your facebook posts have no reach and the true problem with facebook —
Does that mean you shouldn’t advertise on facebook? Not necessarily. It is -after all- where the eyeballs are. It’s also pretty easy to understand. You will get some views and engagement off of it, more than you’ll get from google adwords -I’d say- with a small budget.
There’s no getting around it, you still need great content. But, great content alone won’t do it. That’s why you can’t count facebook out. However, much like a cyclist training for the Tour while Lance Armstrong was riding, you should know what kind of rules you’re playing under. That’s the only way to win.